Tips for using competitive differentiators to build your business brand

• Listen to your customer needs, survey them or post a poll on social media by asking about value of your product, services and business
• Prepare an elevator pitch and consistent marketing messages that can be roll out into the website, emails, phones and so on
• Always be prepared and ready to explain that you are better than the other competitors
• Define your positives in the light of their negatives and back up your claims with testimonials and references
• Be true to your business values as you work and communicate clients with integrity and honesty

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